Privacy policy

Please read this privacy policy carefully before using this site as it details what information we collect and how we process it.
Privacy policy last updated: 18th Apr 2019

Who we are

Hipla Ltd (company number 10399931, referred to as "Hipla", we, us or our) are committed to protecting and respecting your privacy.

We are the providers of the website www.hipla.co.uk (referred to as the Site).

A reference to “you” or “your” is a reference to a user of the site or any of our services.

We provide this Site to the following types of users:

  • Property buyers (referred to as Buyers)
  • Property sellers (referred to as Sellers)
  • Estate agents (referred to as Agents)
  • Other professionals, such as mortgage brokers, solicitors, removal companies etc.. (referred to as Pros)

As a Buyer this Site enables you to document and understand your 'buying position', where possible it will show you how you compare to other buyers looking in your search area(s), it will provide you with a personalised set of recommendations to help you improve your 'buying position' and to help you share this information with Agents and other users (such as Sellers) when accompanying a property offer.

As a Seller this site enables you to review a buyers 'buying position' (in a standardised format) as part of reviewing a property offer and to accept/reject the offer. It also enables you to link yourself (by an 'accepted' offer on a property) to a buyer (and anyone below them in their chain) for the purposes of creating a chain and providing transparency to Buyers, Sellers and their Agents throughout the chain.

As a Buyer or Seller you can also engage with Other Pros, request them to contact you or request a quote from them.

As an Agent this site enables you to promote your business and services to users, to receive 'buying position' information from Buyers, to receive valuation requests from Sellers, to receive requests to validate valuation/marketing/offer details input by Sellers, to send a Buyers 'buying position' details to a Seller along with a property offer and to accept/reject the offer on the Sellers behalf. You can also review the 'buying position' details of other Buyers who are within the chain of any buyer who is registered with you.

As a Pro this site enables you to promote your business and services to users, to receive instruction from them to provide services, to quote or to contact them directly.

Introduction

This policy explains how and for what purposes we use the information collected about you. Please read this privacy policy carefully. By using this Site and any services we offer via this Site, you are agreeing to be bound by this policy in respect of the information that we collect about you.

If you have any queries or comments about the policy or our use of your personal information please get in touch here.

We use the information we collect about you to:

  • pass your messages and service requests on to Agents and Pros to help them provide a more personalised service to you;
  • provide information services to other users of this site;
  • provide information services to third parties;
  • improve the features and services we offer;
  • support our own marketing and promotion efforts;
  • allow you to participate in our services and site features;
  • provide you with information and services that we feel may interest you where you have consented to be contacted for such purposes;
  • enforce our Terms of Use located here
Personal Information We May Collect

We may collect and process the following information about you:

  • Information you provide to us. You may provide us with information by filling in forms on the Site or by corresponding with us by phone, e-mail or otherwise. This includes information that you provide when you register for an account or subscribe to or use any of our tools or services. We also collect your information should you enter a competition, a promotion or survey, should you contact us or provide feedback on the Site or any of our tools or services. The information you give us may include your name, address, e-mail address and phone number(s). Depending on your use of the Site, it may also include your place of work, job title, the addresses and details of properties that you may need to sell, valuation/offer/marketing details relating to those properties, your financial information including how you plan to finance any potential purchase(s) (including any relevant documentation to evidence this) and your property search preferences.
  • Information we collect about you. When you visit the Site we may automatically collect information about your computer, including your IP address, browser type, operating system, device type, information about your visit, your browsing history, and how you use the Site. We may also collect geo-location data. This information may be combined with other information you provide to us, as described above.
  • Information we receive from other sources. We may also work closely with third parties (including, for example, business partners, service providers, advertising networks, analytics providers, and search information providers) and may receive information about you from them. This information may be combined with other information you provide to us, as described above.

Collectively, we refer to this as “Your Information”.

We also use Google Maps API(s) and thus your information is also subject to the Google Privacy Policy.

How We Use Your Information And Who Has Access

Your Information will enable us to provide you with access to the Site, to supply the services and features of the Site or to administer any promotion or competition that you may have entered via the Site. We may aggregate the information to identify patterns which we can use in our marketing and to help us develop, administer, support and improve our services and features.

We may use Your Information to contact you for your views on our services and to notify you occasionally about important changes or developments to the Site or our services. We may also use Your Information to contact you with details about any other products or services we or our partners or advertisers offer that may be of interest to you. Where you have consented to being contacted by third parties, we may make Your Information available to them. If you change your mind about being contacted in the future, please contact us here and tell us.

The following Site features, by their nature, require and make use of personally identifiable information.

Registering with us

When you register with us, we save the details you provide and use them to enable us to personalise the service we offer to you. You can update your details at any time via the Site.

Registering with an Agent

When you share your details with an estate Agent in Hipla, Your Information (including data derived from Your Information) can be seen by that Agent:

Contact details:

Name

Phone number(s)

Email

Hipla max property price:

Max property price

Max property price breakdown

Max property price confidence level

Hipla mortgage score:

Mortgage score

Mortgage score commentary

Uploaded mortgage in principle documentation

Hipla property score:

Property score

Valuation commentary

Individual valuation details

Marketing commentary

Individual marketing details

Offer commentary

Individual offer details

Details of properties to be sold:

Flat name, property name or number

Street, town/city, postcode

Property characteristics

Property sale status

Search requirements:

Search locations

Search criteria

They will see any future updates that you make to Your Information (including the effect it has on this data derived from Your Information) until such a time that you de-register from them.

By sharing your details with the Agent, you will also be enabling them to (when appropriate) use Hipla to submit an offer (to a Seller) on your behalf. In doing so, the Seller will temporarily be able to view a reduced subset of Your Information (to see what information they can access see 'Viewing a chain') whilst accepting/rejecting the offer. If the offer is accepted (by either the Seller or the Agent on their behalf) you will be chained to the Seller and a reduced subset of Your Information may subsequently be viewed by any users within the Sellers chain including any Agents these users are registered as a Buyer with (to see what information they can access see 'Viewing a chain').

Alternatively, if a Seller is documenting their position and asks an Agent to verify the offer (i.e. the offer was originally input into Hipla by the Seller and not the Agent), then if you (as the Buyer) are registered with that Agent they may directly chain you to a Seller, which means a reduced subset of Your Information may subsequently be viewed by the Seller, by any users within the Sellers chain and any Agents these users are registered as a Buyer with (to see what information they can access see 'Viewing a chain').

You can de-register from an Agent at any time. If you do so they will no longer be able to access Your Information in Hipla (apart from your contact details), submit offers on your behalf to Sellers or chain your details to a Seller.

Request a valuation from an Agent

When you request a property valuation from an Agent in Hipla, your name, phone number(s), email as well as property address, property characteristics and your estimated property valuation can be seen by the Agent.

Request an Agent to verify a valuation, marketing or offer details

When you request an Agent to verify a property valuation, marketing or offer details, then your name, phone number(s), email as well as property address, property characteristics and any information you have entered for verification can be seen by the Agent.

Additionally, as part of the offer verification process you may be chained to the Buyer in Hipla, which means a reduced subset of Your Information may subsequently be viewed by any users within the Buyers chain including any Agents these users are registered as a Buyer with (to see what information they can access see 'Viewing a chain').

Approve chain access to my details

If a Seller already has your email address and registers you as the Buyer of their property, you will be notified and asked to approve chain access to a reduced subset of Your Information. Alternatively, if an Agent registers you as a Buyer of a specific property but you are not registered as a Buyer with them in Hipla you will also be notified and asked to approve chain access to a reduced subset of Your Information.

In either case, if you approve chain access you will be chained to the Seller, which means a reduced subset of Your Information may subsequently be viewed by the Seller, by any users within the Sellers chain and any Agents these users are registered as a Buyer with (to see what information they can access see 'Viewing a chain').

When you accept an offer

When you accept an offer in Hipla you will be chained to the Buyer, which means a reduced subset of Your Information may subsequently be viewed by any users within the Buyers chain including any Agents these users are registered as a Buyer with (to see what information they can access see 'Viewing a chain').

Viewing a chain

The information that you can see about a person in a chain depends on your Hipla relationship to that person.

Sellers

A Seller is able to see the following information about a potential Buyer and anyone BELOW that potential Buyer in the chain (whilst reviewing an offer), or their own Buyer(s) and anyone BELOW them in their chain (if they are already chained to the Buyer(s)):

Contact details:

Name

Phone number(s)

Email

Hipla max property price:

Max property price

Max property price breakdown

Max property price confidence level

Hipla mortgage score:

Mortgage score

Mortgage score commentary

Uploaded mortgage in principle documentation

Hipla property score:

Property score

Valuation commentary

Individual valuation details

Marketing commentary

Individual marketing details

Offer commentary

Individual offer details

Details of properties to be sold:

Flat name, property name or number

Street, town/city, postcode

Property characteristics

Property sale status

Search requirements:

Search locations

Search criteria

Buyers

A Buyer is able to see the following information for anyone ABOVE them in the chain:

Contact details:

Name

Phone number(s)

Email

Hipla max property price:

Max property price

Max property price breakdown

Max property price confidence level

Hipla mortgage score:

Mortgage score

Mortgage score commentary

Uploaded mortgage in principle documentation

Hipla property score:

Property score

Valuation commentary

Individual valuation details

Marketing commentary

Individual marketing details

Offer commentary

Individual offer details

Details of properties to be sold:

Flat name, property name or number

Street, town/city, postcode

Property characteristics

Property sale status

Search requirements:

Search locations

Search criteria

Agents

Where Buyers/Sellers are registered as a Buyer with an Agent (see 'Registering with an Agent') those agents are able to see the following information for anyone within the users chain:

Contact details:

Name

Phone number(s)

Email

Hipla max property price:

Max property price

Max property price breakdown

Max property price confidence level

Hipla mortgage score:

Mortgage score

Mortgage score commentary

Uploaded mortgage in principle documentation

Hipla property score:

Property score

Valuation commentary

Individual valuation details

Marketing commentary

Individual marketing details

Offer commentary

Individual offer details

Details of properties to be sold:

Flat name, property name or number

Street, town/city, postcode

Property characteristics

Property sale status

Search requirements:

Search locations

Search criteria

Interact with a Pro

Buyers and Sellers can request a Pro to perform a service for them, provide a quote or to contact them directly. In order to provide a more personalised service to you we will send them your name, phone number(s) and email address along with any information you provide on the form as part of your request.

Mortgage Or Financial Advisor

If you instruct a mortgage or financial advisor via Hipla, as well as contact information you will also be giving Hipla the authority to give them access to be able to view and edit your Hipla mortgage financial information, including the ability to view and upload the necessary documentation to Hipla (including your agreement in principle certificate and mortgage offer document).

If the mortgage advisor alters/amends any of your Hipla mortgage financial information (including mortgage related documentation) then any estate agents that you are registered with (as a buyer) will also be able to see these changes (including documentation changes) which may put you in a better buying position.


We retain access to all personal information that we have collected from you.

If our business enters into a joint venture with or is sold to or merged with another business entity, Your Information may be disclosed and ultimately transferred to our new business partners or owners.

If we offer or supply a service to you that is provided on our behalf by a third party we may have to pass Your Information to them in order to deliver the service. By using this Site you consent to us providing Your Information to the third parties instructed by us to provide such services. We may also use third parties to provide services on our behalf which may include processing (but not using themselves) Your Information e.g. to complete partial addresses or to augment the information we hold about you.

Apart from the features outlined previously, we will not otherwise disclose, sell or distribute Your Information to any third party without your permission unless we are required to do so by law.

Access to, changing or removing the information we hold

Registered users of this Site can update their information or change their settings once logged in.

Users of this Site can request we provide them with a copy of the personally identifiable information we hold by contacting us here. We may charge a small administration fee to cover the data search, preparation and delivery. You may ask us to make any necessary changes to ensure that such information is accurate and kept up-to-date.

Cookies and tracking

Like many websites, we use "cookies" to enable us to personalise your visits to this Site, simplify the signing-in procedure, keep track of your preferences and track the usage of this Site. Cookies are small pieces of information that are stored in the hard drive of your computer by your browser. Your browser will have the option to prevent websites using cookies (your browser's help screen or manual will tell you how to do this), but please note that this may reduce the functionality of this Site and other websites.

Like all websites, we automatically record 'log files' containing information about the volume and characteristics of our Site traffic e.g. IP address, numbers of pages viewed, length of time spent on Site. We use log files to build pictures of how our Site is used that help us to monitor and improve the service. We cannot identify you from your log files.

Third parties may use cookies, web beacons, and similar technologies to collect or receive information from the website, and elsewhere on the internet and use that information to provide measurement services and target ads. Find out more about how you can opt-out of the collection and use of information for ad targeting here: www.aboutads.info/choices.

Security and storage of information

We follow strict security procedures to ensure that your personal information is not damaged, destroyed, or disclosed to a third party without your permission (unless outlined in the 'How We Use Your Information And Who Has Access' section above) and to prevent unauthorised access to it. The computers that store the information are kept in a secure facility with restricted physical access and we use secure firewalls and other measures to restrict electronic access.

Only employees who need the information to perform a specific job are granted access to personally identifiable information. We will explicitly ask you when we need information to identify you. We may require you to co-operate with our security checks before we disclose information to you.

We will retain Your Information for a reasonable period or for as long as is required by law.

Changes to the policy

We may change this policy from time to time as we add new services or features or in response to changes in the law or our commercial arrangements. Any changes to this policy will be posted on this Site.